Marketing of Polymers
The marketing mix is an important part of the marketing of polymers and consists of the marketing 'tools' you are going to use. But marketing strategy is more than the marketing of mixed polymers and plastics. The marketing strategy sets your marketing goals, defines your target markets and describes how you will go about positioning the business to achieve advantage over your competitors. The marketing mix, which follows from your marketing strategy, is how you achieve that 'unique selling proposition' and deliver benefits to your customers.
When you have developed your marketing strategy, it is usually written down in a marketing plan. The plan usually goes further than the strategy, including detail such as budgets. You need to have a marketing strategy before you can write a marketing plan. Your marketing strategy may serve you well for a number of years but the details, such as budgets for marketing activities, of the marketing plan may need to be updated every year.
- Polymers in textile marketing
- Growth opportunities in shifting polymers markets
- Polymers in plastic industry
- Identify most cost-effective raw materials to use
- Industry profitability for investments on polymers
Related Conference of Marketing of Polymers
April 20-21, 2026
13th International Conference and Exhibition on Chromatography and Analytical Techniques
Rome, Italy
August 11-12, 2026
5th World Congress on Plasma Chemistry and Plasma Processing
Amsterdam, Netherlands
November 26-27, 2026
6th International Conference on Petrochemistry and Natural Gas
Amsterdam, Netherlands
Marketing of Polymers Conference Speakers
Recommended Sessions
- Bio catalysis in Polymer Chemistry
- Bio-related Medical Polymers
- Biochemical Degradation of Polymers
- Characterization of Polymers
- Functional Polymers
- Macromolecular Polymeric Structure
- Marketing of Polymers
- Polymer Nanotechnology
- Polymer Synthesis and Polymerization
- Polymer Technology
- Polymer Therapeutics: Concepts and Applications
- Polymers for Catalysis and Energy Applications
- Polymers for Separation
- Polymers in Biochemistry
- Recent Advances in Polymer Chemistry
- Solid Waste Management of Polymers
- Synthetic Polymers
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